Chris Gouveia is the Vice President of Direct Mail Marketing for Credit One Bank, one of the largest and fastest-growing credit card issuers in the United States with more than $5 billion in receivables under management and 7 million card members nationwide.
Chris joined the Credit One Bank team more than 13 years ago. With deep expertise in direct response marketing, he is responsible for new customer acquisitions through direct mail efforts. With Chris’ leadership, his team sends nearly 200 million credit card offers to prospective customers annually— resulting in significant growth of the Bank’s customer base. During his tenure with the company, Chris also has created and led the Marketing Analysis team and initiated the implementation of exciting new products and services to existing card members.
Prior to his career at Credit One Bank, Chris managed successful marketing efforts for Bank of Hawaii, Business Bank of Nevada, Halekulani Hotel, Princeville Resort, the Kauai Visitors Bureau, and United Way of Southern Nevada.
Chris graduated from the University of Hawaii with a Bachelor of Science degree in Business Administration. He has worked in marketing, advertising, and direct mail for more than 20 years.